about token Tuesday

our mission

Our mission is to foster a collaborative network for retailers, budtenders, and Licensed Producers, focused on elevating their businesses through comprehensive education, specialized training, innovative product development, and valuable customer feedback.

meet the founder

COURTNEY PRATT

President/CEO

Courtney is a seasoned sales professional with over 14 years of corporate national sales experience and has been actively involved in the legal cannabis industry since 2018. Her deep knowledge of the Canadian cannabis sector has driven much of her career, where she focuses on curating and executing high-profile events for both the liquor and cannabis industries.

In 2022, she launched Token Tuesday, recognizing the need for local events that celebrate and support industry sales professionals. These events create a platform for staff and customers to exchange insights, explore new innovations, and share product knowledge.

Token Tuesday has quickly grown in popularity, with 10 sold-out events across Manitoba and Saskatchewan. Each event draws 25-38 Licensed Producers from across Canada and welcomes 250-400 budtenders, retail buyers and industry professionals eager to enhance their knowledge. In 2026 we will be expanding into Alberta!

EVent

purpose

EVent purpose

STAFF ENGAGEMENT & EDUCATION

Licensed Producers provide comprehensive training and education on their brands to budtenders, retail inventory buyers, owners, and industry staff within the legal cannabis industry. This ensures that customers receive an authentic representation of the products, fostering brand loyalty and delivering exceptional customer service, with accurate guidance on safe consumption.

With over 10 sold-out events, budtenders gain valuable insights into new product releases, launch timelines, and future brand expansion plans.

COMMUNITY

We take pride in creating a welcoming and safe

environment where staff and retail employees can

freely explore booths, ask questions, and deepen

their knowledge of the incredible plant. Our focus

is also on giving back to the local community

through charitable donations.

Our Values

EDUCATION

Empowering professionals

with knowledge for better customer service.

COLLABORATION

Fostering connections

between industry leaders

and retail staff.

INNOVATION

Highlighting new products and future developments in the industry.

COMMUNITY

Giving back through charitable efforts and supporting local initiatives.

TESTIMONIALS

“The networking potential is great"

“Token Tuesday has been a fantastic opportunity to showcase our latest innovations, connect with industry peers and explore emerging trends. The networking potential is great, providing chances to forge valuable partnerships with retailers and other brands. After participating in both Manitoba and Saskatchewan, I look forward to future Token Tuesday events.”

- Emily Davis

Provincial Sales Manager - Prairies

TILRAY

“The energy is always incredible"

Token Tuesday events have brought measurable value to EXKA by generating increased customer loyalty and improving product knowledge. These amazing events have strengthened brand loyalty and enabled us to uniquely connect with our valued customers. As a result, Token Tuesday has become a crucial touchpoint in our customer retention strategy and underscores EXKA's commitment to supporting our loyal community through these unique industry gatherings.